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The main objective was to simplify the user interface and make it easy to use for new users. Also, the important part was to increase sign up flow conversion
Each page of the user dashboard was designed with a minimalistic approach. The main idea was to decrease the amount of information per page. It helped get rid of user confusion and not clear actions.
For increasing sign up flow conversion. We've made research and analyzed user behavior. We decided to split questions through the flow to decrease actions per page. Which had positive result
Step to Dream went above and beyond to make sure we got what we needed and the result actually exceeded our expectations. We will continue working with Step to Dream for future updates on our website.
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